With Adobe Customer Journey Analytics
Measuring and influencing the disparate moments of a customer journey gives brands a competitive edge. But simply having a lot of data isn’t enough.
Adobe Customer Journey Analytics (CJA) empowers everyone responsible for the customer experience to visualize the customer journey in full context, across all data channels, to discover omni-channel insights in real time. And it’s how you’ll influence the micro-moments that form experiences.
What CJA brings to the mix:
Merkle helps brands get started by mapping your strategy to harness the power of Customer Journey Analytics across engagement points in the moments that matter to customers.