The digital landscape is undergoing a profound shift. Once the cornerstone of customer interaction, the website is no longer the primary gateway to a brand.

With tools like Google’s AI Overview and ChatGPT becoming embedded in daily life, the customer journey has become more fragmented and more fluid than ever before.

What's in the report?

1. Insights From 500 Consumers
   How do real people research, compare, and buy today? This report reveals what’s replacing the traditional website and how you can adapt. 
2. Insight to Discovery & Decision-Making Behaviours
   From Google to TikTok to ChatGPT, today’s buyers mix channels and expect brands to meet them everywhere. We break down exactly where discovery happens, what drives research at every price point, and how your brand can win the moment of decision.
3. The Evolving Role of Brand Websites​
   Are websites dead, or are they evolving? Consumers still trust brand sites for details, comparisons, and big decisions — but they expect faster, smarter, and more personalised experiences than ever before.
4. Rise of AI in Shopping & Search
   AI is becoming the new front door for customers. We're diving into how AI assistants are changing how consumers research.

Is Your Website Ready for What’s Next? Download the report to find out more!