Merkury for Enterprise - Merkle Data Products

Merkle Data Products

Augment your customer data to increase acquisition and personalization with Merkle’s data products. A 360-degree view of your customers powers modern marketing efforts.

Data at the Person Level

All data is sourced and resolved to a single person's identity.

Multi-Sourced Analytic Approach

Data sources are selected on merit and tested rigorously, not based on cost or relationship with providers.

Improved Enrichment & Performance

High accuracy, depth, & coverage for marketing performance.

Predictive Value

Predict outcomes and customer affinities with the highest fidelity.

Merkle Data Products

DataSource™

DataSource™ makes your first-party data work harder by enhancing what you already know about your customers with rich attributes across demographic, lifestyle, online, automotive, transactional categories & more.

What makes DataSource different?

Our industry-leading data asset covering 98% of the U.S. households and individuals 18+.

42%

average higher coverage
38%

average higher descriptive power
15%

better predictive power
32%

higher accuracy

Merkle Data Products

Merkle Specialty Data

Looking to target niche audiences?

Merkle’s specialty data segments add even more descriptive attributes to your customer data across transactional, life events, geo-location, and B2B segments.

You can also tap into new prospecting audiences, widening the scale of marketing programs.

Merkle Data Products