Brands are looking increasingly to build their own marketing capabilities in-house. Perceived cost efficiencies and the benefits of greater automation are often the driving forces for this move.
But the real power of in-housing lies with achieving better, more effective, communications by accelerating the move towards digital maturity and people-based marketing.
Viewed in this light, in-housing provides a positive, strategically-sound, long-term approach that enables brands to drive agility, collaboration and speed while taking control of data and technology, and delivering greater commercial transparency.
In this paper, you will learn:
- The best motivations for in-housing your marketing
- How to choose the in-housing model that works best for you
- What the agency partner of the future will deliver
- The big questions to ask before in-housing