We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
Maintaining Data and Analytics momentum in an ever-changing world – a roadmap for success

Maintaining Data and Analytics momentum in an ever-changing world – a roadmap for success

“We can no longer treat analysis as a linear process of solutions…” Given that we reside within a perpetual world where consumer needs and expectations are now so self-driven and subject to so much change, how do we adapt to evolve rather than stagnate?

How do we push forward with our insight capabilities? As our consumers continue to develop so too should the capabilities we have.

In this paper, you will discover:

  • Where to start with maintaining momentum with your data and analytics strategy
  • The areas impacting an organisation’s ability to navigate through the test and learn cycle, as well as navigating the analytics value chain in an optimal manner
  • Merkle’s approach to bringing together the different cycles and chains to drive forward business outcomes from analytics