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Pret's journey: In-store to online

Challenge

As a high-street first brand, Pret A Manger wanted to provide their customer with a seamless online shopping experience and showcase their product range to be as mouth - watering online, as they are in store. The aim was to create a seamless online shopping experience which encompassed the brands ethos in-store to their online platform, providing a convenient way to pre-order food online and have breakfast and lunch delivered directly from their local Pret Store to the workplace/home.

Approach

The aim was to create a seamless online shopping experience which encompassed the brands ethos in-store to their online platform, providing a convenient way to pre-order food online and have breakfast and lunch delivered directly from their local Pret Store to the workplace/home.

Results

•  Three International transactional websites, in the UK, US and HK

•  Implementation of Salesforce Commerce Cloud