Me In Merkle: Boomerangers is a series of interviews that showcase the journey and experiences of those who have come back to Merkle. This week we chatted to Nancy Reynolds, Business Director, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Personalisation vs. Privacy

Hilton wanted to be known as a brand with purpose and to create emotional connections with their consumers in a positive and actionable way. They came to Merkle with the objectives of increasing brand consideration and improving ad engagement among their audience.

In theory, the advent of Digital Out-of-Home (DOOH) promised to revolutionise the OOH media landscape by combining the emotional power and killer impact of traditional OOH formats and placements with the precision targeting and inherent measurability of digital advertising.

After half-a-year of decline for digital streaming services (with Netflix losing 200,000 and 1,000,000 of its subscribers in Q1 and Q2 respectively) financial struggles are pushing people to cancel subscriptions.

Consumer expectations have led the way for marketing strategies, and brands have had to become extremely agile over the last year to align.