Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has won the 2021 Industry Excellence Award in Communications as part of the 2021 Pega Partner Innovation Awards.

The Award, presented during PegaWorld iNspire, recognises Merkle’s delivery of innovative Pega Customer Decision Hub solutions.

As a leading partner of Pega Marketing and Decisioning since 2005, Merkle helps its clients to deliver 121 personalised customer experiences, using rich, people-based data, predictive models optimised by machine learning and business rules - powering them with Pega Marketing and Pega Customer Decision Hub™. Merkle overcame tough competition to receive this recognition for their excellence in communications, demonstrating consistent leadership in the decisioning space. Merkle has cultivated a fifteen-year partnership with Pega, in support of the company’s goal to drive best-in-class customer experience transformation for its clients.

Carola Cazenave, vice president, global partner ecosystem, Pegasystems said: “Merkle continues to innovate with the Pega Customer Decision Hub, driving incremental value and sustained revenue for clients across Europe. This achievement recognises Merkle’s tremendous contributions to Pega over the years, signifying our joint ambition to deliver business transformation for our clients across the globe.”

Simon Esland, marketing decisioning practice lead Merkle EMEA said: “Receiving this Industry Excellence Award in Communications is a fantastic achievement and a testament to the work we are doing to support leading companies on their customer transformation journeys. Our alliance with Pega strengthens year on year, as we continue to build our team of skilled Pega Marketing and Decisioning resources in the Pega partner ecosystem.”