Merkury ID unifies your known and unknown customer, prospect records, site and app visits, and consumer data to a single, persistent person ID.
It starts with the Merkury Tag, which increases recognition of anonymous site visitors and turns unknown consumers to known and identified at person level. This enables the delivery of personalized experiences that drive increased revenue, match rates, and conversion rates.
With the most cookieless media connections and a growing list of tech partner integrations, Merkury is your identity hub for real-time delivery to publishers as well as martech, adtech and CX tech platforms.
Merkury Connections allows you to match and deliver ID-based for cookieless media targeting, with an easy-to-use interface for customer and prospect audience creation, sizing, and delivery.
Merkury Clean Room helps you enhance customer insights, make customer experiences more relevant, improve analysis and reporting of siloed data, and collaborate and innovate around customer insights.
It provides you and any designated agency teams and partners a privacy-safe data and analytics environment that unifies your first-party data with partner second-party and select third-party data sources at a person ID level. You can more easily and securely collaborate and analyze collective datasets without sharing or copying one another’s underlying data.
Merkury Data enables you to quickly and easily enhance customer data for better insights, audience creation, personalization, and use case prospecting.
Cookie deprecation, walled gardens, and privacy regulations have made customer enhancement critical. Merkury Data provides a highly accurate, complete understanding of every consumer for person-based insights, segments, and models. Explore our other data solutions.
Merkury forged the first identity integrations with leading marketing cloud CDP solutions, and we continue to accelerate the power of identity through our growing list of partnerships and integrations with tech innovators.
These alliances help brands infuse identity across CX tech stacks so customer data and insights can fuel personalization effortlessly at scale. Learn more about our partnerships and integrations.
