Amazon unBoxed is officially in the rearview mirror, but our excitement and energy from the event remains. As a first-time attendee to unBoxed, I was pleasantly surprised by the focus on customer experience. In particular, the launch of audiences in Amazon Marketing Cloud (AMC) showed real investment in delivering true end-to-end customer experience enablers for Amazon’s advertisers, partners, and builders of brands.

We were honored to participate in a panel highlighting our work with Nespresso and Pacvue on Amazon. For some highlights from the discussion, check out the video of Merkle’s Mika Takahashi below:

A Strong Data Heritage Maximizes the Benefits of Connecting AWS and Amazon Marketing

One of the areas Mika highlighted as an exciting forward-looking approach for advertisers is taking advantage of the developments available to connect AWS data with media and Amazon Ads. 

Merkle has always been a leader in all things data, especially when it comes to insights and analysis, leading with our clean room solutions and identity resolution solution, Merkury, along with AWS's Entity Resolution and AMC. I too am excited to see how brands use the power of these technologies to provide a deeper, more immersive, personalized experience for customers. Leaning on Merkle strategic consulting services, supported by Amazon's support in tooling and professional services, the sky is really the limit for our brands and the outcomes they can drive for the customer experience.
 

AWS and Identity Can Help Brands Across Industries

In addition to Nespresso’s success, which Mika presented at unBoxed, other brands across retail and CPG like Pet Wellbeing and others have made exciting progress on Amazon this year. We’ve also seen the financial segment make major progress toward greater customer experiences with Amazon, leaning on Merkle's expertise in data management and analysis. Our work with these brands used our industry-leading ID resolution solution, Merkury, and our strong integration services to assist brands with data and platform modernization projects. National and regional banks alike have turned to Merkle and AWS/Amazon services and tools to ensure seamless transitions, supported by clearly defined deliverables, towards the common goal of exceptional customer experiences. 
 

Looking to re:Invent 2023

Where unBoxed focused mostly on AMC, re:Invent gives us and other cloud enthusiasts a great opportunity to network with AWS experts and first-class brands. The plethora of new solutions and technologies being utilized in myriad ways are energizing and intoxicating. I always leave this event with a sense of promise for the new and strengthened relationships, technology updates, and exciting use cases to drive better brand engagements and deliver outstanding outcomes.

If you’re at re:Invent or would like a consultation session leading into 2024, feel free to connect with us here.