Process and people.

We bring B2B brands the very best
of our collective capabilities.

Orchestrating data-driven, B2B buyer journeys takes a host of skill sets rarely seen within one agency. That’s the advantage of Merkle B2B.

DRIVEN BY DATA.

Delivering experiences that are personal, predictive, and informed by insights.

First-party data is the currency of the future. The customer profile — a full calibration of all interactions with your company — enables us to engage with buyers in a far more intimate and meaningful way.

Because it’s only through the respectful application of data that marketers can truly create seamless, personalized experiences across all touchpoints. By combining our proprietary data and tools with your first-party data, marketers get more from their most valued assets.

ENABLED BY TECH.

Designing the ultimate brand-to-demand activation with your tech.

Facilitating the kind of engagement B2B customers expect? That requires technology to move from environment to environment on a connected customer journey. It requires applying algorithmic intelligence to big data sets, first party and third party, to anticipate what buyers will do next.

By leveraging the most innovative technologies available, such as artificial intelligence, next-best-action tools, and integrated experience clouds, Merkle B2B can help B2B brands turn “I wish” into “Oh, wow!”

 

star

POWERED BY CREATIVITY.

Redefining, transforming, and
humanizing brands.

Buyers today have low brand affinity coupled with immense pressure to make the right purchase decisions. To help them overcome their fears and uncertainty and move through the decision journey, companies must understand what decision-makers need and when they need it.

Merkle B2B employs a data-driven, strategic methodology to help marketers better connect emotionally with their customers and build stronger brand engagement through highly relevant creative and content.

OUR LEADERSHIP

CEO, Merkle B2B
CEO, B2B International
Executive Creative Director, Merkle B2B
Chief Strategy Officer, Merkle B2B
Managing Partner - Media, Merkle B2B
Head of Performance Media, Merkle B2B
Managing Partner - Creative, Merkle B2B
Head of Growth, Merkle B2B
Chief Commercial Director, Merkle B2B
Head of Programmatic, Data & Analytics, Merkle B2B
HR Business Partner, Merkle B2B

WHERE WE CALL HOME.

We’re here to collaborate with you, whether that’s around the corner or across the globe.

  • EMEA
  •  
  • Belgium, Brussels
  • France, Paris
  • Germany, Dusseldorf
  • Germany, Frankfurt
  • Germany, Hamburg
  • Germany, Munich
  • Netherlands, Amsterdam
  • Netherlands, Breda
  • Netherlands, Rotterdam
  • Serbia, Belgrade
  • Spain, Barcelona
  • Spain, Gijon
  • Spain, Madrid
  • Switzerland, St. Gallen
  • Switzerland, Zurich
  • UK, Aberdeen
  • UK, Bristol
  • UK, Edinburgh
  • UK, London
  • UK, Manchester
  • United Arab Emirates, Dubai
  • Americas
  •  
  • AR, Little Rock
  • CA, San Francisco
  • CO, Denver
  • IL, Chicago
  • MA, Boston
  • MD, Columbia
  • MD, Hagerstown
  • MI, Detroit
  • MN, Minneapolis
  • NY, New York City
  • OH, Cincinnati
  • PA, Philadelphia
  • PA, Pittsburgh
  • TX, Austin
  • UT, Salt Lake City
  • VA, Charlottesville
  • WA, Seattle
 
  • APJ
  •  
  • Australia, Sydney
  • China, Beijing
  • China, Nanjing
  • China, Shanghai
  • Hong Kong
  • India, Bangalore
  • India, Pune
  • Japan, Tokyo
  • Singapore

Start something.

Contact US