Search Engine Marketing

Latest Posts

The Inside Scoop: What We’re Thinking About as MediaPost’s Search/Performance Marketing Agency of the Year

Authored by: Matthew Mierzejewski |
Published on: Dec 05, 2022

We're honored to be MediaPost's Search/Performance Marketing Agency of the Year! Read the top three search trends we're thinking about to help plan for 2023.

Topic: Search Engine Marketing | All Performance Media

B2B Paid Search: How to Advertise in Times of Economic Uncertainty

Authored by: Lucia Rodas-Estrada |
Published on: Nov 30, 2022

Paid search is especially valuable in times of uncertainty. Learn what B2B marketers should be thinking about as they plan for 2023.

Topic: B2B | Search Engine Marketing | All Performance Media

Advanced RSA Optimization and Why It’s Necessary for Search Marketers

Authored by: Danielle Geis |
Published on: Nov 02, 2022

Responsive search ads (RSA) let marketers take advantage of Google's machine learning optimization. Learn some tips to manage RSAs efficiently to be both scalable and tailored.

Topic: Search Engine Marketing | All Performance Media

SEM Strategies When Your Brand is a Wholesaler and Retailer

Authored by: Ryan Nowlan |
Published on: Jul 22, 2022

Search is competitive - and that's especially true if your brand is both a retailer and a wholesaler. Learn some helpful strategies for adapting your SEM campaigns to reduce self-competition and stand out in the crowd.

Topic: Retail & Consumer Goods | Shopping & Feeds | Search Engine Marketing | All Performance Media

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

Adapt Your Search Campaigns for Inflation and Consumer Sentiment Shifts

Authored by: Melissa Reilly |
Published on: Apr 29, 2022

With rising interest rates, increased oil prices, and sky-high inflation, consumers are concerned about the future. In SEM, this is translating to year over year revenue softness for many brands. Here are three approaches your brand can take now to optimize within the current market situation.

Topic: Search Engine Marketing | All Performance Media

Five SEM Mistakes That May Be Limiting Your B2B Lead Gen Campaigns

Authored by: Lucia Rodas-Estrada |
Published on: Mar 14, 2022

Paid search for B2B brands can be expensive and challenging, but highly profitable if done right. Learn about five common SEM mistakes that may be limiting your lead volume and performance.

Topic: B2B | Search Engine Marketing | All Performance Media