DRIVEN BY DATA.
Delivering experiences that are personal, predictive, and informed by insights.
First-party data is the currency of the future. The customer profile — a full calibration of all interactions with your company — enables us to engage with buyers in a far more intimate and meaningful way.
Because it’s only through the respectful application of data that marketers can truly create seamless, personalized experiences across all touchpoints. By combining our proprietary data and tools with your first-party data, marketers get more from their most valued assets.
POWERED BY CREATIVITY.
Redefining, transforming, and
Buyers today have low brand affinity coupled with immense pressure to make the right purchase decisions. To help them overcome their fears and uncertainty and move through the decision journey, companies must understand what decision-makers need and when they need it.
Merkle B2B employs a data-driven, strategic methodology to help marketers better connect emotionally with their customers and build stronger brand engagement through highly relevant creative and content.