Customer data powers your business. It enables your organisation to know, service, and understand your customers so you can meet their needs however they engage. Brands that have taken the first steps by moving their data to the cloud may not yet see the benefits they were promised. To get there, you need to change the way you work. This means building an enterprise data solution and the processes that allow for scale, data governance, and business agility. One that moves with velocity and keeps pace with the ever-changing market.
Your business outcomes become our business outcomes. We partner with you to build a foundation of data and identity to fuel your tech stack and enable the total customer experience. We help your organisation change and establish the processes that drive value from your data and technology investments. We bring deep data management capabilities to integrate all customer and prospect data into a holistic view. And, by leveraging today’s leading cloud and marketing technology platforms, you get the measurable benefits that a customised stack offers.
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StrategyWe conduct a comprehensive assessment of your technology systems and processes and align them to your business strategy and desired business outcomes. To maximise your technology investments, we deliver a multi-phase roadmap with an actionable and partner-agnostic strategy. This includes:
A visualised blueprint depicting the recommended ecosystem and how each part integrates.
With expertise in Amazon Web Services, Google Cloud Platform and Microsoft Azure, we’ll help you develop the cloud architecture vision that meets your objectives. We define an initial cloud pilot, with the goal of proving capabilities, testing architectures, and promoting the power of cloud within your organisation.
A roadmap to break down data silos that enable personalisation of the website and app. Pre-built frameworks ensure an accelerated transformation to drive growth from your brand’s interface to the world.
Through our Data Fabric philosophy, we help organisations manage and operationalise data and insights at the speed required to drive successful business outcomes. This includes:
- Data Acquisition, Activation & Management
- Data Processing & Customer Data Integration (CDI)
- Hosted & Managed Marketing Database Services powered by Rapid Audience Layer
- Identity graph creation using Merkury, Merkle’s Identity Resolution and Data Platform
We partner with the leading marketing technologies — integrating them into a connected ecosystem where data and analytics power the customer’s experience with your brand.
- Salesforce – The leading CRM marketing technology brought to life by combining our leading people-based, relationship marketing solutions.
- Google – As a certified partner for Google Cloud Platform (GCP), we consolidate large and disparate sets of offline consumer data with online data produced from campaigns and third-party data
- Adobe – Master your audiences and get the full value of Adobe Experience Cloud in combination with our people-based solutions.
