An initial key question for many enterprise-level brands is whether to build a CDP from scratch, or whether to buy off the shelf to start with. Building a CDP yourself allows the creation of a bespoke platform, but this can be lengthy and expensive.

As we are continuing to face this global pandemic, each brand is preparing to adapt, overcome, and survive the current economic crisis.

You’ll often hear that Marketing and Sales teams need to work more closely together to reach a common business goal. But what if the Marketing teams themselves aren’t aligned within each division or segment?

When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future.

dentity is the foundation for personalization and is the core differentiator you'll need to deliver the total customer experience. Without knowing who your customers are at every interaction, it becomes virtually impossible to treat them as individuals with unique interests and preferences.

No matter the product or service, marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty.

We have adhered to a rule in our team at Merkle for some time where we do not refer to each other as a ‘resource’. If we do – it is a dollar in the jar.