In 2022, Southeast Asia sees the fastest digital sales growth in the whole world – the region's eCommerce sales skyrocketed from 2019's US$37.22 billion to US$89.67 billion and are expected to cross the US$100 billion mark in 2023.
Digital transformation and technological advancement in Southeast Asia became priorities for most companies to thrive in the blooming digital commerce scene. For example, global and Southeast Asian brands like Dell and mobile company Grab launched new Research and Development Centers in Singapore and Malaysia to double down on digital innovations and advance their future-proof technology offerings.
To help brands set out their digital transformation road map, Merkle partnered with composable commerce platform commercetools and Asia's leading media outlet MARKETING-INTERACTIVE on this whitepaper The State of Digital Commerce in Southeast Asia to delve into:
•Digital transformation trends and awareness in Southeast Asia
•Key common pain points faced by Southeast Asian companies in their eCommerce ecosystems
•The awareness of Headless Commerce in Southeast Asia
•The advantages of Headless Commerce