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How Enterprise Marketplaces are Changing the Commerce Game

Online marketplaces is equivalent to digital malls and supermarkets, acting as a digital distributor that provides an eCommerce website to connect buyers and sellers. The popularity of online marketplaces continues to rise – Forrester predicts online retail sales in APAC will double from $1.3 trillion in 2018 to $2.5 trillion in 2023, and half of them are made through the marketplace model.

The marketplace model offers many benefits such as: (a) consumers have more choices and convenience (b) marketplace operators (retailers) can achieve scalable growth without increased inventory cost and (c) sellers can reach a new customer base without increased marketing costs.

If businesses get their marketplace right, it is easy for them to expand rapidly, add new categories, drive higher sales, and respond to any shifts in demand without purchasing or creating new products themselves.

In this ebook, we partner with enterprise marketplace platform Mirakl to dive into the trends driving marketplace’s rise, best practices for marketplace adoption, and whether an enterprise marketplace is right for your brand. Download today to learn more!