In 2022, Southeast Asia sees the fastest digital sales growth in the whole world – the region's eCommerce sales skyrocketed from 2019's US$37.22 billion to US$89.67 billion and are expected to cross the US$100 billion mark in 2023.

Online marketplaces is equivalent to digital malls and supermarkets, acting as a digital distributor that provides an eCommerce website to connect buyers and sellers.

The challenge of highly targeted marketing techniques that deliver precisely the right message to the right person at the right time is real for B2B marketers. But what if we could make B2B marketing as measurable as B2C?

While brand efforts and demand efforts are often handled by separate internal teams that operate in silos within any given business-to-business company, they are interconnected in the customer’s experience.

The New Shape of Superpowered B2B Customer Experiences in APAC

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