Dream. Do. Deliver.
Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 16,000 smart, dedicated people in more than 30 countries around the world, we are still growing at a rate that outpaces the market, with 2022 net revenue of $1.7 billion.
Merkle, by the Numbers
Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.
At Merkle, we help brands achieve customer experience transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value.
We apply an industry-focused methodology to the solutions we provide, from customer strategy consulting, to audience and experience planning, to experience design and creation, to performance media and site execution. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.
Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services.
Our Scale and Team
Part of dentsu, dentsu international is made up of five leadership brands - Carat, dentsuX, dentsu creative, iProspect, Merkle, and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.