Your guide to enhancing the social customer service experience

Social media has become the go-to channel for customers to interact – both positively and negatively – with brands. In fact, 47% of US consumers have a more favorable view of brands that respond to customer questions or complaints on social media.

But social customer service isn’t just about responding to and resolving customer issues via social media channels. It’s also about proactively engaging customers through social listening and working to achieve a single view of the customer to better understand their behaviors and needs.

Our ebook is designed to provide you with everything you need to know to implement a successful social customer service strategy. You’ll learn:

• The trends shaping social customer service
• Technology that’s enabling effective customer service via social media
• Four actionable steps for building a social customer service program for your brand