We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Articles

Latest Articles

You are showing results for:

Refine Articles
October 03, 2022
Adweek

Abolish Silos and Champion Creativity as Your Guiding Force

At first blush, this might seem like a major challenge to the traditional agency model, where media and creative are housed separately and often only communicate when creative is trafficked for activation. Upon closer examination, it offers agencies a unique opportunity to rethink their own siloes and champion creativity as a guiding force over every discipline.
Author: Shoshana Winter
Topics: Performance Creative
September 29, 2022
Retail Customer Experience

Don’t let inflation be the Grinch who steals christmas

Unlike the spirit of Santa Claus looming large each December, inflation isn't a myth. The realness of inflation is with us when we fill up our tanks, buy weekly groceries, or weigh the purchase of a new, well, anything. Consumers are experiencing inverse pressures as prices leapfrog over last year's, and savings plummet below 2008 levels.
Author: Courtney Hilbert
Topics: Analytics
September 21, 2022
Total Retail

The 5th 'P' of Marketing

Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business.
Author: Lisa Katz | Matthew A. Regan
September 19, 2022
Aithority

Data Management Challenges to Avoid upon Data Ingestion

With more than 2.5 quintillion bytes of new data generated every day, it’s no wonder US martech decision makers cite customer data integration and customer data unification as the most valuable technology capabilities to achieving their marketing priorities. But managing that data and ensuring its quality can be even more of a challenge.
Author: Blake DeLuca
September 09, 2022
The Drum

5 Steps to Secure Budget for CX Improvements

In this article, Mariana Thygesen, Director of Customer Strategy at Merkle, discusses the keys to a successful implementation of customer experience enhancements for leaders looking to implement a new CX function within their organization.
Author: Mariana Thygesen