Articles

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensure it is connected and fully utilized to optimize better CX and more revenue.

For The Drum’s deep dive into web3 and AI, Merkle’s Barry Fiske argues that the metaverse’s ‘hype crash’ is a gift, because it brought us back down to Earth.

Whether it is the future of shopping, gaming, health and wellness, sustainability, and beyond – it is important to create an ongoing pipeline of purposeful experiments that solve real consumer problems to test, learn, and grow the business. For brands looking to test and learn before making big investments, here are three ways to design for the future.

Nonprofit organizations wanting to capture these DAF gifts need to act swiftly to take advantage of the more than $243 billion available to go to charities. Tax season and end-of-year giving represent a key time for DAF donors; developing strategies now will ensure organizations are well positioned for year end.

Companies that want to be market leaders need to evolve their ABM approach and create account-based experiences (ABX) that orchestrate the entire customer experience – from brand awareness to solution engagement to deal closure and beyond.

Artificial intelligence (AI) has the potential to revolutionize the way we live, work, and interact with the world. However, the benefits of AI are not always straightforward to everyone in your organization and adoption of these practices can be a challenge.

AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.

This long list reminds me one of Albert Einstein’s commons statements, “Genius is making complex ideas simple…” and causes me to consider and pause for a moment, ‘if brand experience were simplified what would that look like?’ The short list would simply include brand ‘vibe’ and ‘ease’ under the dome of brand experience.