Articles

With consumers watching and holding brands more accountable than ever before, understanding your consumers and targeting them effectively is key, but unchecked AI models will do more harm than good…

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.

In today’s economy, companies must be able to respond in real-time to provide personalized experiences. However, if experiences are not informed by the most recent customer activity, real-time activation will not likely achieve optimal results.

If the chaos of the past few years has taught us anything, it’s the value of investing in our physical and mental wellness. But today’s universally higher prices have now caused households to shift that focus to their financial wellness. I believe consumers are trying to move beyond wellness to building a sense of financial joy. Asking themselves “how do my financial decisions further my joy?”

In today’s digital experience economy, even if your company is making products, you’re in the service business. Recognizing that fact is the secret to your future business success.

Major data regulation isn’t new, but many organizations still lose out with incomplete or inefficient compliance approaches. For The Drum’s Data & Privacy Deep Dive, Beth Billingsley of agency Merkle looks at how to get ship-shape.

In the ever-developing field of data science, the onus is on data scientists, to keep track of developments in algorithms, technology stacks, databases, and languages. One such development is a programming language called Julia, which has received a fair bit of attention in the past few years because of its high speed and ease of use.

As we head into the holidays, brands are finalizing plans for 2023, entering year three since the pandemic began. Perhaps one of the most significant changes has been the cooling off of the once-hot direct-to-consumer (DTC) category.