Articles

In today’s digital experience economy, even if your company is making products, you’re in the service business. Recognizing that fact is the secret to your future business success.

Major data regulation isn’t new, but many organizations still lose out with incomplete or inefficient compliance approaches. For The Drum’s Data & Privacy Deep Dive, Beth Billingsley of agency Merkle looks at how to get ship-shape.

In the ever-developing field of data science, the onus is on data scientists, to keep track of developments in algorithms, technology stacks, databases, and languages. One such development is a programming language called Julia, which has received a fair bit of attention in the past few years because of its high speed and ease of use.

As we head into the holidays, brands are finalizing plans for 2023, entering year three since the pandemic began. Perhaps one of the most significant changes has been the cooling off of the once-hot direct-to-consumer (DTC) category.

Fast forward 30 years and our hunger for new content pales in comparison to the content needs that audiences have put on brands today. The fact is that 485 minutes per day are spent consuming digital media. That’s over 8 hours of content consumption per person, per day.1 Accelerated by the pandemic, most brands now find themselves scrambling to find a total solution to their content crisis.

The concept of normal is powerful. It is so powerful that even the idea of a “new normal” is now commonly applied to address big societal shifts. However, in mental health, applying the term normal can be a debilitating notion that isolates and stigmatises. It leads to feelings of shame and perceptions of brokenness or being different in unacceptable ways.

Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.

Account-based marketing (ABM) has become a crucial tool for the financial technology (fintech) industry. Fintech companies have taken the financial world by storm, gaining leaps and bounds of market share with their digital-first ease of use and innovation, discusses Phil Marsalona, senior director of technology strategy at Merkle.