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March 28, 2023
The Drum

Designing the Future: Three Ways to Create What’s Next

Whether it is the future of shopping, gaming, health and wellness, sustainability, and beyond – it is important to create an ongoing pipeline of purposeful experiments that solve real consumer problems to test, learn, and grow the business. For brands looking to test and learn before making big investments, here are three ways to design for the future.
Author: Valerie Vacante
Topics: Data SolutionsPromotions & Customer Loyalty Solutions
March 07, 2023
Spiceworks

How AI Can Help Scale Next Best Action

AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.
Author: Allister Rebeiro
Topics: Customer Strategy