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June 02, 2023

Salesforce summer 2023 release: The business executive’s guide

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.
Author: Joe Anzalone
Topics: Customer Relationship Management (CRM) & Direct Marketing
May 03, 2023

Content Shines in a Cookieless World

Content has always been at the heart of B2B marketing, from thought leadership to demand generation to sales enablement. Insightful, useful content builds brand affinity and engagement, serving as a critical element in the B2B experience. As we enter a cookieless world, content becomes even more valuable.
Author: Georgia Bradley
Topics: B2B | Customer Strategy
April 27, 2023
The Drum

Media Networks: Not Just for Retail Anymore

After an explosion in recent years, media networks have been tightly linked to retail. However, other industries are recognizing the opportunity that a media network presents – after all, there’s no reason data monetization should sit with just retailers. Brands across travel, automotive, financial services, and more are joining the media network conversation.
Author: Megan Cameron
Topics: Retail & Consumer Goods