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March 07, 2023
Spiceworks

How AI Can Help Scale Next Best Action

AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.
Author: Allister Rebeiro
Topics: Customer Strategy
February 10, 2023
AW360

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate themselves, it is critical for today’s brands to create programs that go beyond transactions and create emotional loyalty across all customer touchpoints.
Author: David Adler
Topics: Promotions & Customer Loyalty Solutions