Articles

At first blush, this might seem like a major challenge to the traditional agency model, where media and creative are housed separately and often only communicate when creative is trafficked for activation. Upon closer examination, it offers agencies a unique opportunity to rethink their own siloes and champion creativity as a guiding force over every discipline.

Unlike the spirit of Santa Claus looming large each December, inflation isn't a myth. The realness of inflation is with us when we fill up our tanks, buy weekly groceries, or weigh the purchase of a new, well, anything. Consumers are experiencing inverse pressures as prices leapfrog over last year's, and savings plummet below 2008 levels.

For all the talk of ‘gamification,’ how many customer experience designers truly use gaming techniques? For The Drum’s e-commerce deep dive, Merkle’s Chris Hogue and Mark Moskal tell us how games can level up your e-commerce.

Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business.

With more than 2.5 quintillion bytes of new data generated every day, it’s no wonder US martech decision makers cite customer data integration and customer data unification as the most valuable technology capabilities to achieving their marketing priorities. But managing that data and ensuring its quality can be even more of a challenge.

Giving Tuesday originated in 2011 when a Huffington Post article urged consumers to consider their philanthropic motivations after their Cyber Monday shopping. It became official the following year as several charities and causes joined the movement.

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. Not only has it extracted a nearly unimaginable human toll—with 94 million cases and more than one million deaths in the U.S.

In this article, Mariana Thygesen, Director of Customer Strategy at Merkle, discusses the keys to a successful implementation of customer experience enhancements for leaders looking to implement a new CX function within their organization.