Articles

Nonprofit organizations wanting to capture these DAF gifts need to act swiftly to take advantage of the more than $243 billion available to go to charities. Tax season and end-of-year giving represent a key time for DAF donors; developing strategies now will ensure organizations are well positioned for year end.

Companies that want to be market leaders need to evolve their ABM approach and create account-based experiences (ABX) that orchestrate the entire customer experience – from brand awareness to solution engagement to deal closure and beyond.

Artificial intelligence (AI) has the potential to revolutionize the way we live, work, and interact with the world. However, the benefits of AI are not always straightforward to everyone in your organization and adoption of these practices can be a challenge.

AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.

This long list reminds me one of Albert Einstein’s commons statements, “Genius is making complex ideas simple…” and causes me to consider and pause for a moment, ‘if brand experience were simplified what would that look like?’ The short list would simply include brand ‘vibe’ and ‘ease’ under the dome of brand experience.

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate themselves, it is critical for today’s brands to create programs that go beyond transactions and create emotional loyalty across all customer touchpoints.

Here are five pieces of advice for leaders planning the design and launch of their own marketplace. Follow this advice to take advantage of everything your marketplace can provide your business.

No matter which combination of solutions businesses choose for data, identity and audience management, there are several foundational concepts to consider to maximize investments and ensure long-term success.