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December 07, 2022
ANA

With a Potential Recession Looming, Brands Want More Data

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.
Author: Malcolm Friedberg
Topics: B2B
November 30, 2022
The Drum

Challenging Market Forces Meet Rising Consumer Expectations

If the chaos of the past few years has taught us anything, it’s the value of investing in our physical and mental wellness. But today’s universally higher prices have now caused households to shift that focus to their financial wellness. I believe consumers are trying to move beyond wellness to building a sense of financial joy. Asking themselves “how do my financial decisions further my joy?”
Author: Chris Pritcher
Topics: Customer Strategy
November 17, 2022
Analytics Insight

JULIA ON THE UPSWING: WHY DATA SCIENTISTS ARE CHOOSING JULIA

In the ever-developing field of data science, the onus is on data scientists, to keep track of developments in algorithms, technology stacks, databases, and languages. One such development is a programming language called Julia, which has received a fair bit of attention in the past few years because of its high speed and ease of use.
Author: Vedang Dalal
Topics: Tech
November 15, 2022
The Drum

Commerce as a Canvas for Creativity

As we head into the holidays, brands are finalizing plans for 2023, entering year three since the pandemic began. Perhaps one of the most significant changes has been the cooling off of the once-hot direct-to-consumer (DTC) category.
Author: John Stauffer
Topics: