Articles

For all the talk of ‘gamification,’ how many customer experience designers truly use gaming techniques? For The Drum’s e-commerce deep dive, Merkle’s Chris Hogue and Mark Moskal tell us how games can level up your e-commerce.

Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business.

With more than 2.5 quintillion bytes of new data generated every day, it’s no wonder US martech decision makers cite customer data integration and customer data unification as the most valuable technology capabilities to achieving their marketing priorities. But managing that data and ensuring its quality can be even more of a challenge.

Giving Tuesday originated in 2011 when a Huffington Post article urged consumers to consider their philanthropic motivations after their Cyber Monday shopping. It became official the following year as several charities and causes joined the movement.

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. Not only has it extracted a nearly unimaginable human toll—with 94 million cases and more than one million deaths in the U.S.

In this article, Mariana Thygesen, Director of Customer Strategy at Merkle, discusses the keys to a successful implementation of customer experience enhancements for leaders looking to implement a new CX function within their organization.

Whether they know it or not, marketers are at a crossroads with how far they can take new technologies to enhance their brand. As we saw in Merkle’s 2022 Consumer Experience Sentiment Report, 47% of consumers feel that personalization online is invasive — up from 44% in 2021.

Customer Data Platforms (CDPs) grant easy access to centralized customer data that enables marketers to identify and segment customers for better and more relevant brand experiences.