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July 26, 2022
Spiceworks

How to Power Innovation With a Cloud-based Data Framework

Brands have hit a wall when delivering new value from their current customer data. The solution is not a more expensive investment but a more expansive approach. Ankur Jain, global cloud practice lead, Merkle, shares a future-forward framework to provide greater command of customer data.
Author: Ankur Jain
July 08, 2022
Fast Company

Star Wars-inspired tips for launching your career into hyperdrive

No matter your passion or industry, starting your career or making a change does not have to feel like journeying through a galaxy far, far away. Technology, connection, and employment may have evolved over the years, but a few tips inspired by Star Wars hold true when it comes to launching your career into hyperdrive.
Author: Valerie Vacante
July 05, 2022
Total Retail

How Retail Media Network Success is Changing the Brand-Retailer Relationship

Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail. The clear-cut lines between budgets are now blurred, with RMN benefits justifying funds from different areas across the brand organization.
Author: Joe Hammond
June 23, 2022
Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change

Accurate and actionable marketing measurement is always contingent on establishing and aligning on a holistic measurement strategy. Organizations planning ahead of the curve are rapidly rethinking their own measurement frameworks to ensure they accommodate industry shifts. Failure to adapt a measurement strategy limits leaders’ vision and, by extension, the success of their business.
Author: Shirli Zelcer
June 08, 2022
Forbes

Are You Ready For The 'Digital Genesis'?

I feel that we are at the edge of the epiphany of a digital genesis, like right before the ancient Exodus and Renaissance. Socially and environmentally, there are great sustainability challenges to solve for. The clock is ticking, and we need to respond to the sustainability agenda more seriously beyond CSR (corporate social responsibility) lip service.
Author: Rachel Ooi
June 01, 2022
The Drum

Aligning Data Strategies By Treating Experiences Like Products

Products often dictate the direction that brands take on many aspects of their business, including their data strategies. The entire organization is typically aligned on selling products to increase revenue, but, in 2022, customers are looking beyond the products. They are bringing their entire experience into play when making purchasing decisions.
Author: Matt Naeger