Create unique loyalty experiences that deliver continual customer value
We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense customer advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand.
We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We invent innovative programs such as rebates, advocacy programs, point-based programs, gamification programs and many others. We do everything from strategy to data to design to technology and operations, including legal compliance and logistics.
Recent Awards and Recognition
The Forrester Wave™: Loyalty Service Providers, Q3 2021
Merkle is named a Strong Performer in Forrester’s evaluation of the top loyalty service providers and specifically recognized for vendor orchestration and experience design. See what Forrester had to say about Merkle’s approach to “revolutionizing loyalty through customer experience” with its Loyalty Experience Management (LXM) offering.
