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Marketing can be done right if the client and the agency work well together. Collaborating with the right agency can help clients achieve their marketing objectives, but communication is essential, as with all good relationships.

#IAmMerkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This time, we spoke to Emily Han, Chief Client Officer of Merkle Singapore, who is celebrating her third work anniversary with us!

“Float like a butterfly, sting like a bee. Your hands can’t hit what your eyes can’t see”, boxer Muhammad Ali once said.

Customer Experience (CX) has become key in today’s digital landscape and brands are putting their customers first and at the foundation of any digital transformation efforts. What is Precision Marketing?

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

With brands vying for marketing dollars, consumers are now spoilt for choices. Take a consumer who wants to join a gym for instance. With multiple gyms available, the user will have a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer?

What could possibly be worse than when after months of painful preparation, integration and realignment of 173 legacy systems & process, you find that usage is at an all-time low?

Today, we marketers are going to talk about the S-word. Bandied around so often that we’ve become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximize business impact and elevate their role.