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Latest Posts

How Can You Amplify Media with Marketing Automation?

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.

3 Steps To Win The Micro-Moments That Matter

With brands vying for marketing dollars, consumers are now spoilt for choices. Take a consumer who wants to join a gym for instance. With multiple gyms available, the user will have a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer?

The 5 Essentials In Your Marketing Strategy Hat

Today, we marketers are going to talk about the S-word. Bandied around so often that we’ve become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximize business impact and elevate their role.

The Three-Fold Path To Donning The Data Hat

Data is the key to delivering personalized experiences and there has been a concerted effort to fervently collect first-party data in the cookie-less world.

The 3 Secrets To Romancing The Customer

Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable.Google announced that they are making third-party cookies “obsolete” in 2023. This means that marketers have to make adjustments in a digital marketing world that will be very different.

Deliver hyper-personalized CX with AI

As COVID-19 changed the way consumers shop, artificial intelligence (AI) and machine learning have become a critical component of any organization’s marketing strategy.