In our experience economy, smart brands have prioritized big investments in analytics to power new insights on customer preferences, behavior, and intent. But entrenched and emerging challenges stand in their way, impeding their ability leverage customer data for the ongoing optimization of their companies’ ecommerce experience.

Watch our on-demand webinar, Unlocking Customer Data: Important Lessons from Ecommerce Innovators, to learn how Merkle is partnering with leading global brands to help them build a scalable, adaptive process to activate customer data, deliver actionable insights to their teams, and use them as fuel to accelerate business outcomes and ROI. 

*Note: this webinar was hosted by eMarketer. 

Key takeaways from the webinar include:

• How (and why) you need to collect all the data to power identity-based experiences
• How to create a unified view of your customers to build shopper personas
• Enabling key use cases such as real-time, cross-channel shopping journeys
• Building your own roadmap to more personalized commerce experiences, and extending commerce journeys into adjacent experiences
• Valuable lessons learned from ecommerce innovators