Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, ranked Merkle/HelloWorld as a Strong Performer in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.
The Forrester report assesses the state of the loyalty technology solutions market and how thirteen vendors compare against each other across 28 criteria. The evaluation examines current offerings including loyalty management, personalization and user experience, strength of strategy, and overall market presence.
HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions, was acquired by Merkle in January 2018 and recently combined with Merkle’s LoyaltyPlus™ solution to create an industry-leading technology and consumer engagement practice. Participating in the Loyalty Technology Wave for the first time together, Merkle/HelloWorld earned positive feedback from clients, who “appreciate how configurable, easy to use, and accurate the platform is,” in addition to calling out “its open APIs and ease of implementation,” stating that “its real-time capabilities are very compelling.”
Forrester also cited Merkle/HelloWorld as “a [loyalty] platform with strong base functionality and capabilities for building engagement campaigns and programs.” Furthermore, report author Emily Collins, principal analyst at Forrester, noted in the report that “clients like the “tight relationship” they have with their account teams and are impressed by the subject-matter expertise of Merkle/HelloWorld leadership.”
“By bringing together HelloWorld with Merkle, we now offer both leading technology and deep loyalty expertise across industry verticals. We are very pleased that Forrester has named us a Strong Performer and are proud of its evaluation as well as the client feedback,” said Peter DeNunzio, CEO at HelloWorld, a Merkle Company. “Since launching Human Loyalty ® — our unique pairing of robust technology and data-driven strategy, creative, and analytics — our clients have succeeded in developing ever more meaningful relationships both emotional and rational with valued customers.”
The Forrester Wave™ report with rankings for each loyalty technology provider is available on Forrester.com.
Kite Hill PR for Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.