Snowflake Summit 2025

EVENT RECAP

Snowflake Summit

Merkle returned to Snowflake Summit to discuss how data and AI transform customer engagement. Watch our session to scale your business faster with a modular, microservices-style architecture, or read our blog for an event recap.

Watch Session Summit Recap Blog

Merkle in San Francisco

We were thrilled to be back at Snowflake Summit to explore how innovations in data architecture and generative AI can accelerate tech adoption and improve marketing outcomes. We had many great conversations at our booth and enjoyed sharing our expertise on-stage in our session, Unlocking the Power of Dynamic Composability in Native.

Session Recording

Unlocking the Power of Dynamic Composability in Native

This session explores how modular, microservices-style architecture—powered by GenAI—makes it possible to deploy key marketing capabilities, like identity resolution and audience activation.

Watch Recording

Blog

Read Our Summit Recap

Dan Knauf, Merkle’s Chief Technology Officer, breaks down key announcements from Snowflake in our post-event blog, covering AI innovation, data engineering, and more.

Read the Blog

About the Snowflake and Merkle partnership

We're a Select Tier Services Partner—and we offer the most comprehensive Snowflake solutions. We not only migrate data from on-premise to the cloud, but enable data append via the Snowflake Data Marketplace, inviting brands to seamlessly enhance and bolster their first-party data with accurate and predictable third-party data. The result? More powerful customer experiences.