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As our beloved social media landscape is constantly evolving, people like you and me, working with social on a daily basis, might struggle to keep up with all the media plans, client calls, end reports and the endless stream of emails. Sure, we’ve all read about ChatGPT, AR/VR and the shift towards snappy vertical video content. But what are the actual implications of all those trends on our daily work? How should they be applied? Look no further, we’ve got you. These are the most important social trends of 2023 and how we’re applying them in our daily operations.

Google Optimize is being discontinued, leaving many businesses in need of a new optimization tool. With so many options available, it can be challenging to choose the right one. To help, we've compiled three key pillars to guide your vendor selection and start working towards better customer experiences.

We often create large multilingual websites based on Sitecore. Solutions that often involve translation of large amounts of content done by us, the client or a translation agency.

There are several key approaches for measuring and reporting on a delivered digital experience. Measuring and reporting on the brand new – or newly optimised – experience is important, as this allows for data-led insights to be applied, that further enhance the digital experience.

The process of pulling together a Digital Experience strategy for a brand is arguably unique, because each client is different. However, there are identifiable DX phases that govern a full lifecycle process, which can create a sense of regularity and structure in the thinking behind creating a strategy.

The importance of building strong, inclusive cultures has never been so essential in modern businesses. In line with this, at Merkle we’ve developed clear diversity, equity and inclusion values, which embrace gender equity goals.

Digital Experience Management is a relatively new discipline has taken the world by storm over the past decade. This notion is not unexpected, given the rapid, global acceleration of breakthroughs in software technology in this time, and the consequent digital platforms that have been birthed.