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Using Marketing Cloud to drive your digital transformation

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How enterprise marketplaces are changing the game

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Knowing the role your brand should play in customers' lives

Consumer expectations towards their experiences with brands are rising, but it’s important to look beyond transactions to understand your customers. Identify the in-between moments, the micro-moments, and the context, which can be a challenge in a world of proliferating channels and touchpoints.
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Changing your mindset to bring about change

As customer expectations rise, it's not enough that today's organisations invest heavily in data and technology solutions to keep pace. Business leaders must also explore a change in cultural mindset if they're to deliver ongoing, sustainable, value from this expenditure.
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Stop trying to predict the future of commerce

The world is changing fast; social commerce is exploding, NFTs are surging in popularity, hybrid working is the new normal, and for many brands, it’s hard to keep up. But if there’s one area changing faster than others, it’s commerce.
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Connected Experiences

Creating valuable and lasting customer relationships is essential for companies in their pursuit of consistent, sustainable growth. To achieve this, companies must deliver personal customer experiences while also keeping the cost of sales at a healthy level.