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Using Marketing Cloud to drive your digital transformation

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Connected Experiences

Creating valuable and lasting customer relationships is essential for companies in their pursuit of consistent, sustainable growth. To achieve this, companies must deliver personal customer experiences while also keeping the cost of sales at a healthy level.
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Maturity assessment: The road to customer centricity

As we move away from a world of marketing and move towards one of customer experience management, businesses will find themselves needing to transform in order to meet customer needs and to deliver on the more authentic and personal experiences they seek.
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The value of adding friction to the frictionless experience

Have you ever purchased something on Amazon so quickly that you have had it sent to the wrong address? Was the process so slick, so easy, so ‘frictionless’ that you browsed, added to basket and checked-out without realising that you had?