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The last year has been a turning point for digital attribution. GDPR and ITP has made us re-think our approach, based on the data we have and how this translates into long-term solutions for our clients. Read more to know how to achieve perfect results by using imperfect data.

This blog post will give you a peek into how we create YouTube ads that not only reach the right audience in the right context, but ultimately give you your desired outcome as well.

Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.

If you’re looking for opportunities to convert YouTube viewers to customers, the newly-released ad format, TrueView for Action, will drive on-site actions at your desired CPA. Here, we explore some key points to consider before creating your campaign, from conversion tracking to choosing your CPA target.

Google Ads and DV360 both provide advertisers the ability to access YouTube marketing inventory. However, both platforms have their strengths and weaknesses when it comes to running this format. In this blog, we will provide the details you need to decide which platform is right for you and your campaigns.

Mintel estimates that Black Friday sales in the UK hit £4.2 billion in 2017, having grown by 13% year on year. So how do consumers in neighbouring countries react to this ever-growing shopping bonanza?

Discovery ads, formerly known as TrueView in-display ads, are YouTube real estate in the marketing world. Charging on a CPV basis, it’s definitely worth incorporating into your YouTube strategy.

Here are four keys to maximizing your role as a valued digital messaging partner.