Financial Services

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Latest Posts

Use of Segmentation for Financial Marketers

Authored by: Leah van Zelm |
Published on: Aug 18, 2017

Segmentation involves aggregating consumers into groups that will make decisions and react to marketing stimuli similarly, which can help bolster the planning and execution of addressable experiences.

Topic: Financial Services

How Mature is Marketing Technology in the Financial Services Industry?

Authored by: Matt Mobley |
Published on: Aug 08, 2017

The financial services industry is feeling the pressure from multiple fronts. While still recovering from the financial crisis, companies are struggling to generate profitable growth, due to regulation and increased competition.

Topic: Financial Services | Marketing Technology