Blog - Marketing Technology

Virtual reality and augmented reality bridge the digital and physical shopping experience. How can brands adopt these technologies in a post-pandemic world?

With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.

As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Here are four keys to maximizing your role as a valued digital messaging partner.

For the past few years I have been working with a financial services organization to define its marketing technology roadmap. This organization has no shortage of great technology assets but lacked an overall plan for how to use these technologies.

Many of our clients ask how they can future proof their marketing technology investments. To understand what needs to be future proofed we need to take a quick look back to see how marketing technology has changed over the years.

A BSA’s role is to identify and accurately document the customer requirements and business needs to drive sustainable results as part of a solution. Keeping the “I want to get it right, not be right” motto top of mind will yield that exact result by serving our clients best interests, staying truly agnostic on delivering the best solution, and building strong relationships through a trusted process and honest approach.