We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Blog - Marketing Technology

Latest Posts

Voice Assistant Marketing: Meet Saskia from Merkle

With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.

Today's Technology Fuels Tomorrow's Loyalty

As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.

Why You Should Fail Fast During Martech Implementation

For the past few years I have been working with a financial services organization to define its marketing technology roadmap. This organization has no shortage of great technology assets but lacked an overall plan for how to use these technologies.

"Getting It Right, Not Being Right"

A BSA’s role is to identify and accurately document the customer requirements and business needs to drive sustainable results as part of a solution. Keeping the “I want to get it right, not be right” motto top of mind will yield that exact result by serving our clients best interests, staying truly agnostic on delivering the best solution, and building strong relationships through a trusted process and honest approach.