Blog - Marketing Solutions and Strategies

Here we look at Ecommerce in GA4, and demonstrate some of the capabilities that weren’t available for Ecommerce reporting in UA

Here we look at GA4’s Data Studio integration and use it to create a dashboard that demonstrates the key differences between GA4 and Universal Analytics.

GA’s Explorations are an incredibly powerful tool in GA4, it brings together different models and techniques to build your analysis effectively.

We will look at differences between reporting in GA4 vs Universal Analytics using data from multiple platforms and devices to answer key questions.

Here we review the key differences between GA4 and Universal Analytics, and how they impact reporting, analysis, dashboarding and ecommerce.

Virtual reality and augmented reality bridge the digital and physical shopping experience. How can brands adopt these technologies in a post-pandemic world?

With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now! In this article, we will discuss the essence of this evolution and the best practice approach to migrating to the next generation of Google Analytics.