Blog - Paid Search

As many of you know, Safari recently announced the release of a new version of their Intelligent Tracking Prevention (ITP 2.1) to be rolled out to all devices using Safari by the end of March 2019. This further reduces trackers’ abilities to identify users across sites.

This blog, the first in a three-part series, explores the enhanced reporting functionality of Budget Management; one of SA360’s newest platform features.

Combining strategies for Paid and Organic can result in better performance for both, but how? There are a few really easy ways to get synergies started in your campaigns.

To fully understand our users, we need to be able to give credit to each marketing touchpoint as fairly as possible. Data-Driven Attribution (DDA) is a model which allows us to do exactly that.

Google Campaign Manager offers some ingenious reports that give search users additional insight that cannot be provided from the Search Ads 360 or engine interfaces. This blog will take you through a few of our favourites; Attribution, Top Stats and Reach reports.

Conversion tracking is key when running paid search campaigns. This blog will help you get a clearer idea of the conversion metrics available to you in the Google Ads interface and how you might use them.

AdWords users have had access to Responsive Ads for the GDN since July 2016 and the format has gone through some interesting changes in that time. This post will discuss the evolution of the format, review the ads’ performance compared to image ads and discuss potential developments.

In recent months, Google have made several changes to the way we must run Gmail advertising. Here we discuss the changes, and what you can be doing as an advertiser to bring your Gmail campaigns into the new era.