Feeds and Comparison Shopping

Latest Posts

Google Merchant Center Updates Make Feed Testing and Other Tasks Simpler

Authored by: Matt Dean |
Published on: Oct 18, 2017

Google recently introduced a new user experience in the Feeds tab of the Google Merchant Center with several useful upgrades.

Topic: Digital Marketing Channels | Feeds and Comparison Shopping

Google’s Opportunities Tab Makes Prioritizing Product Feed Errors a Data-Driven Decision

Authored by: Alex Brumas |
Published on: Oct 09, 2017

Google's new Opportunities report gives advertisers much-appreciated insight into the impact of different feed errors on ad performance.

Topic: Digital Marketing Channels | Feeds and Comparison Shopping

Your 2017 Holiday Win List for Paid Search and Media

Authored by: Andy Taylor, Kelly Brown, Priya Salona |
Published on: Oct 02, 2017

Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.

Topic: Paid Search | Display | Feeds and Comparison Shopping | Retail

Amazon Opens Up Headline Search Ads to Third-Party Sellers

Authored by: Melissa Reilly |
Published on: Aug 31, 2017

Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. This added capability expands the Amazon Marketing Services available to third-party sellers, which were formerly restricted to advertising on Amazon only through Sponsored Product Ads.

Topic: Digital Marketing Channels | Feeds and Comparison Shopping

Merkle Q2 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2017

We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Advertisers Struggling to Bid Effectively on Connexity

Authored by: Melissa Rowland |
Published on: Mar 01, 2017

The share of Comparison Shopping Engine spend going to Connexity is steadily declining. Here we explore the complexities of Connexity bidding and how that might be leading advertisers to reduce spend.

Topic: Digital Marketing Channels | Feeds and Comparison Shopping

Merkle Q4 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jan 24, 2017

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.