A marketing funnel is a process that moves customers from awareness through conversion to delight. It's how you reach your audience and get them to buy your product.

As we move towards a cookie-less world, first-party data becomes an absolute necessity to capture user behavior. What is First Party data?

What is a 404 Page?

Hey fellow advertiser, want to try a cost-effective forum-like platform to boost your marketing success? Let me introduce you to the most underrated social network in India.

Programmatic advertising has revolutionized the digital advertising industry and has become quite a popular buzzword in the marketing world. Prior to the advent of programmatic advertising, all ad space ordering, setup, and reporting processes required intervention of manual labor.

What is the objective of SEO? How does SEO help your business grow?

In the age of smartphones and other mobile devices, apps have become a crucial part of our daily lives. There is an app for almost everything, whether it be for convenience, productivity or enjoyment.

This Blog is a part of a series that focuses on the importance of collection and utilization of First Party Data. The First Blog covers the need for advertisers to collect First Party Data and the amenities the data can unlock for them.