With shifting consumer behaviors and the holiday shopping season underway, it can be difficult for brands to keep up. That’s why it’s critical to understand what’s new – across tech innovations, shoppers’ needs, economic sentiment, and more – and how to evolve your marketing strategies accordingly. Watch our on-demand webinar to learn how to win the holiday season. Show up for your customers where they are, with what they want, from now into 2024.
Key Takeaways
A cross-disciplinary team of Merkle experts discussed:
- The four key trends uniquely shaping the holiday season.
- How retailers use loyalty and promotions to effectively engage consumers throughout their holiday shopping journey and into the new year.
- The importance of advanced commerce analytics as the lines between online and offline touchpoints blur.
