Yes, it’s still summer – but with consumer behavior constantly shifting, the holiday shopping season is right around the corner. To be prepared, it’s critical to understand what’s new – across tech innovations, shoppers’ needs, economic sentiment, and more – and how you can evolve your marketing strategies accordingly.

Learn how to win the holiday season by showing up for your customers where they are with what they want, whether that’s online or in-store in September or mid-December. 

Key Takeaways

In this webinar, you’ll learn from a cross-discipline team of Merkle experts about: 

  • The four key trends uniquely shaping this holiday season
  • How retailers can use loyalty and promotions to effectively engage with consumers throughout their holiday shopping journey
  • The importance of advanced commerce analytics as the lines between online and offline touchpoints continue to blur 

The spirit of the season

2023 Holiday Preparation Playbook

Before our webinar, start anticipating how you can give your customers the perfect gift - seamless experiences shaped by data and trends. Our 2023 Holiday Playbook brings you the latest insights to help you anticipate what shoppers want.

Download Now

Gift tag with illustrations