The disconnect between IT and marketing teams is causing brands to squander their tech investments, creating issues that range from counterproductive goals to poor customer experiences. In fact, according to new Merkle research, misalignment across the CMO and CIO often leads to delays in decision making (48%) and missed goals (30%).
Our latest webinar will uncover more insights that can help decision makers bridge the IT/marketing divide.
Actionable tips and tricks to bring marketing and IT teams together.
How to solidify the CMO and CIO partnership dynamic.
The benefits of a successful martech collaboration… and the consequences of division.