When the CMO and CIO aren’t aligned, marketing and IT departments can often spend more time playing catch up than meeting business goals. From staffing issues to investments that don’t prove ROI or support KPIs – misalignment at the top impacts the bottom line. 

In this issue of the Customer Engagement Report, we surveyed 400 marketing and IT professionals; 200 executives and 200 manager-level roles, to identify critical barriers to alignment.

What you'll learn:

  • The impacts of misalignment
  • Strategies for improving synergy across teams
  • The benefits of alignment in action