Our event Powering Industrial Growth: Next-Gen B2B Experiences that Drive Revenue has been postponed due to unforeseen circumstances. We’re currently working on confirming a new date and will be in touch as soon as it’s set.
Join Merkle and Adobe for an exclusive breakfast event in Gothenburg, tailored for B2B marketing leaders in the Nordic industrial sector. As customer expectations evolve, today’s B2B buyers demand the same seamless, personalized experiences they receive as consumers—across every touchpoint.
At this event, you’ll discover how AI-powered account orchestration is transforming how marketing, sales, and product teams align to drive measurable growth. Learn from real-world success stories, including insights from Eric Engelmann at Volvo Trucks, on leading organizational change to improve customer experiences and lead management.
What You’ll Gain
- Unified Data & Predictive Insights
Learn how to turn prospects into loyal customers using AI-driven data unification and predictive analytics for smarter account planning. - Scalable Content That Converts
Discover how to create and deliver engaging B2B content at scale, accelerating the buyer journey and boosting conversion rates. - Empowered Buyer Journeys
Explore how to let buyers lead their own experiences with self-service and assisted journeys, enriched by CRM-integrated behavioral insights and Agentic AI.
This is your opportunity to connect with fellow B2B and manufacturing marketing leaders, exchange ideas, and walk away with actionable strategies to drive meaningful change in your organization.
Event Details
Location
Hotel Pigalle
Södra Hamngatan 2A, 411 06 Göteborg
Date
TBC
Time
09:00–11:30 – Keynotes & Workshop (Breakfast is served from 8.30)
Speakers
Eric Engelmann
Digital Product Manager, Volvo Trucks
Russell Henley
B2B GTM Lead, Adobe EMEA
Louise Sjödin
Senior Strategy Consultant, Merkle
Our Agenda
Enjoy a nice breakfast and networking with fellow B2B marketing leaders.
Hosted by Merkle and Adobe
Kick off the morning with a brief welcome from the co-hosts, setting the stage for a day of insight, interaction, and inspiration.
Russell Henley, Manufacturing Lead, Adobe
Start the day with an interactive, whiteboard-led session exploring the evolution of customer experience in B2B manufacturing. Russell will unpack the transformation stages of CX, the challenges Adobe faced as a leading B2B tech vendor, and how Agentic AI is enabling unified, open ecosystems for data, people, and processes. Expect a lively discussion—no slides, just insights.
Eric Engelmann, Digital Product Manager, Volvo Trucks
Eric shares insights from Volvo Trucks’ transformation journey—how the company is evolving its digital customer experience, aligning internal teams, and driving growth in a complex B2B landscape.
Louise Sjödin, Strategy Director, Merkle
As buyer expectations in industrial B2B evolve to mirror the personalization and speed of B2C, many organizations still struggle to realize the full value of their digital investments. Louise explores how aligning strategy, technology, and teams can unlock meaningful change.
Key takeaways:
- Understand how shifting buyer behavior is reshaping industrial B2B
- Share experiences around digital transformation successes and setbacks
- Explore common challenges in aligning teams, tools, and goals
- Learn frameworks for cross-functional collaboration
- Get introduced to Merkle’s assessment framework for bridging strategy, technology, and execution
Wrap up with final thoughts and connect with peers over coffee.
This event is co-hosted with Adobe