Join Merkle and Adobe for an exclusive breakfast event in Gothenburg, tailored for B2B marketing leaders in the Nordic industrial sector. As customer expectations evolve, today’s B2B buyers demand the same seamless, personalized experiences they receive as consumers—across every touchpoint.

At this event, you’ll discover how AI-powered account orchestration is transforming how marketing, sales, and product teams align to drive measurable growth. Learn from real-world success stories, including insights from Eric Engelmann at Volvo Trucks, on leading organizational change to improve customer experiences and lead management.

What You’ll Gain

• Unified Data & Predictive Insights
  Learn how to turn prospects into loyal customers using AI-driven data unification and predictive analytics for smarter account planning.
• Scalable Content That Converts
  Discover how to create and deliver engaging B2B content at scale, accelerating the buyer journey and boosting conversion rates.
• Empowered Buyer Journeys
  Explore how to let buyers lead their own experiences with self-service and assisted journeys, enriched by CRM-integrated behavioral insights and Agentic AI.

This is your opportunity to connect with fellow B2B and manufacturing marketing leaders, exchange ideas, and walk away with actionable strategies to drive meaningful change in your organization.

Details

Location
More info to come

Date
September 24th

Time
09:00–11:30 – Keynotes & Workshop (Breakfast is served from 8.30)

Register Now!

We’d love to have you join us for this exclusive, invite-only breakfast event in Gothenburg. Space is limited—reserve your spot today and be part of the conversation shaping the future of B2B marketing in the industrial sector.

More information about the event will follow soon.