October 1, 2025 | Stockholm

Breakfast Event: Mastering Personalization

By Agillic & Merkle

Join Merkle & Agillic for an inspiring morning filled with fresh insights, real-world examples, and new perspectives on personalization. This breakfast event is designed for marketers who want to create more meaningful customer experiences by fostering collaboration across their teams.

What You’ll Gain

  • A clear understanding of what personalization is—and what it’s not
  • The three key disciplines that drive effective personalization
  • How to build a smooth customer journey with consistent messaging across all channels
  • Practical frameworks and real-life examples you can apply right away

Details

Location: Merkle, Åsögatan 108, Stockholm
Date: October 1
Time: 08:30–10:30

Kickstart Your Customer Journey Mapping

Merkle will also share hands-on advice on how to begin mapping your customer journeys—a powerful way to uncover customer needs, behaviors, and expectations. By visualizing these journeys, you’ll create a shared understanding that helps identify opportunities and prioritize the right actions.

Bring Your Team

To get the most out of the event, we recommend inviting 1–2 colleagues from other parts of your marketing organization. Together, you’ll lay the foundation for a more unified and effective personalization strategy.

Exclusive Workshop – Limited Seats Available

After the main session, you’ll have the opportunity to join an exclusive workshop with Rasmus Houlind, author and CXO at Agillic. More info to come.

We look forward to welcoming you to a morning of inspiration, insight, and a shared language for personalization.

Register Now!

We’d love to have you join us. Submit the form to secure your place. More information about the event follows soon.

Special Guest: Rasmus Houlind

Author, CXO at Agillic, and leading expert in personalization

Drawing from his acclaimed book Hello $Firstname, Rasmus will offer a dynamic introduction to what personalization truly means—and why it takes more than just technology. Expect a thought-provoking session on how campaign teams, marketing automation specialists, and web managers can work together to deliver seamless, relevant experiences.

This event is co-hosted with Agillic