Navigating the current marketing technology (martech) landscape can be overwhelming and difficult.

Creativity is and has been the backbone of brand building and advertising. Creativity brings brands and products to life in a way that is resonant, memorable, and emotional.

Before being able to understand its benefits, it’s important to align on what we mean by campaign analytics, because it is a broad topic that can be taken in different ways. Gartner defines campaign analytics as:

This past year, we saw inflation take a big toll on brands and consumers. While inflation is often thought of as an economic problem, it can also have a big impact on brands’ bottom lines, forcing budgets across the board to be slashed or flatlined.

Technology can often be seen as a magic bullet that will solve all your organisation’s problems out of the box. The fact of the matter is, data is the fuel, and technology is the engine of the operation.

Offering content in exchange for customer data has long been an incentive for drawing in customers and building loyalty. Today, organisations are often challenged by how to solve for the distribution of content across channels at scale to enable personalisation.

Black Friday is already the most popular holiday shopping day, and this year, it set a record for online sales.

We are living in times of economic uncertainty – let’s rethink our strategies and see this as an opportunity to take care of the customers we have, enhance what is working, and harvest for the future.