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Let’s Talk: What is the best business advice you ever received?

We are bombarded by an avalanche of business advice every day. Much of it we disregard. But most people remember one insight that was delivered at just the right time, a gem that profoundly changed the way we approach our professional lives. Our VP of Data Transformation, Lionel Kho, shares his North Star.
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Active Members

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?
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How to Build a Successful Marketing Technology Roadmap

Technology is an ever-changing landscape that shows no signs of slowing down — especially when it comes to customer experience and marketing. It can be hard to update your current solutions and balance your organisation’s goals with the legacy platforms (even those only three years old) that exist today.
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Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).