While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022
We are bombarded by an avalanche of business advice every day. Much of it we disregard. But most people remember one insight that was delivered at just the right time, a gem that profoundly changed the way we approach our professional lives. Our VP of Data Transformation, Lionel Kho, shares his North Star.
In 2022, increasingly savvy customers expect more from brands than ever before. Marketers need to be able to engage them with meaningful content that’s appropriate for the time, the place, and the individual.
A huge challenge as a leader in the technology industry is being able to communicate through the complexity in a way that helps the people in your team not only understand what you expect of them, but also what they can do to improve, what goals they might want to consider aiming for in the future, and what t
It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?
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