We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Loyalty Solutions

Identifying key consumer moments to create experiences that build brand loyalty and generate measurable business impact.
Years of experience motivating consumer behavior


100 +
member team dedicated to creating and delivering loyalty experiences


descr="Deployments across APAC markets with strong in-market presence"[100/counter_item]




Create unique loyalty experiences that deliver continual customer value

We believe that a loyal customer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand. Our approach to this is called Human Loyalty®

We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We do everything from strategy to data to design to technology and manage ongoing programs.


Take the Human Loyalty® Maturity Assessment

See how you score for loyalty strategy. Take the Human Loyalty Maturity Assessment to understand how you stack up against competitors and get guidelines for optimizing your loyalty program.

Take the assessment



The Forrester Wave™: Loyalty Service Providers, Q3 2021

Merkle is named a Strong Performer in Forrester’s evaluation of the top loyalty service providers and specifically recognized for vendor orchestration and experience design. See what Forrester had to say about Merkle’s approach to “revolutionizing loyalty through customer experience” with its Loyalty Experience Management (LXM) offering.

Read the Release


Our Clients


Our Team

Managing Director, Experience & Commerce
Sr. Director - CXM Solutions
Sr. Director - Technology
Team Lead - Business Systems Analyst