20
Years of experience motivating consumer behavior
100
+
member team dedicated to creating and delivering loyalty experiences
descr="Deployments across APAC markets with strong in-market presence"[100/counter_item]
Create unique loyalty experiences that deliver continual customer value
We believe that a loyal customer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand. Our approach to this is called Human Loyalty®
We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We do everything from strategy to data to design to technology and manage ongoing programs.
Take the Human Loyalty® Maturity Assessment
See how you score for loyalty strategy. Take the Human Loyalty Maturity Assessment to understand how you stack up against competitors and get guidelines for optimizing your loyalty program.
The Forrester Wave™: Loyalty Service Providers, Q3 2021
Merkle is named a Strong Performer in Forrester’s evaluation of the top loyalty service providers and specifically recognized for vendor orchestration and experience design. See what Forrester had to say about Merkle’s approach to “revolutionizing loyalty through customer experience” with its Loyalty Experience Management (LXM) offering.
Our Clients
MORE ABOUT THIS SERVICE
Loyalty programsLoyalty is earned over time by consistently meeting expectations and elevating the experiences between a consumer and brand. Our comprehensive loyalty solutions are built on our native technology platform, rooted in program strategy that is proven to create major business impact:
- Custom enterprise programs
- Digital rebates
- Surprise & delight
- Advocacy programs
- Traditional points-based programs
- Gamification and promotion overlays
- B2B and B2E loyalty
- Global SaaS platform
LoyaltyPlus is our cloud-based loyalty lifecycle platform that drives customer identification, engagement and retention for major brands. Our SaaS loyalty platform enables our clients to design, deploy and optimize an omni-channel loyalty solution uniquely tailored to their loyalty opportunities. The flexibility of LoyaltyPlus enables clients to fully configure and customize the loyalty solution to ensure alignment with their unique brand image and positioning.
Our in-house team can help develop and manage your loyalty program through our range of professional services including strategic consulting, analytics, UX, and creative. Our team of experienced consultants combine consumer engagement expertise with Merkle’s methodologies to drive improved consumer engagement. Our heritage in analytics and insight creation leverages data science and analytics to assess program performance and recommend improvements. Our goal is to create digital moments that drive deeper engagement and brand affinity.
