This session will show how Universal Parks and Resorts is putting data agility at the heart of experience transformation, in order to master the rapidly changing approaches to the acquisition, management, mining and activation of data in real time and in a privacy-safe manner so that they can continue meeting their customers’ needs.
2020 saw changes in travel behavior, consumer digital engagement, and marketing budgets, making personalization-at-scale more critical than ever. Yet, at a time when consumers seek easy experiences and crave connections that can be fostered by personalization, brands are facing a plethora of barriers - from platform changes to regulatory changes, the digital ecosystem pivots rapidly and continuously.
Leah van Zelm
VP Analytics & Targeting, Integrated Media & Digital
Global Cloud Practice Lead