Salesforce Connections

JUNE 11 - 12, 2025 | CHICAGO, IL

Salesforce Connections

Agentic AI is paving a path for personalization at scale. Learn how unified data—and an expert-led Salesforce foundation—will help you engage customers in new ways. Want to chat in detail? Schedule a meeting below.

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What to expect in 2025

AI agents are changing how brands connect with customers—from first click to reengagement. At Connections 2025, we’ll show you how. Join our experts to see how agentic AI can enhance the full customer journey. Learn how to get more from your Salesforce investment with the right data, structure, and roadmap.

We’ll simplify the complex. You’ll leave with clear answers—and a sharper view of what comes next.

Attend our speaking sessions

Join our experts at Connections to see how agentic AI can enhance the full customer journey.

Wednesday June 11 | 9:00AM CDT

Explore the latest commerce benchmarks and growth strategies in this session. We’ll cover key performance metrics, market expansion, and AI readiness, drawing from Merkle’s expertise.

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Wednesday June 11 | 11:30AM CDT

Primo Brands is a leading beverage company whose CRM program had been overlooked. Join us to learn how Marketing Cloud helped kickstart the program, unlocking innovation and building customer loyalty.

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Wednesday June 11 | 3:15PM CDT

Retail loyalty needs a reboot. See how Human Loyalty® and Salesforce help brands move from earn-and-burn programs to build lasting relationships that drive growth, connection, and lifetime value.

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Wednesday, Jun 11 | 4:30 PM CDT

Discover how to automate order servicing, reduce operational costs, and drive revenue growth with agentic skills that improve efficiency, enhance customer satisfaction, and optimize fulfillment.

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Thursday, Jun 12 | 11:30 AM CDT

Fear of messing up—or FOMU—stalls AI adoption. Learn how Agentforce can take you from inaction to execution. Get real-world examples, practical KPIs, and an approach that works with your tech stack.

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JUNE 11, 8PM CDT | VU ROOFTOP BAR

Celebrate After Hours

Unwind after a long day of sessions with drinks and conversation. Join our exclusive after party, cohosted with Snowflake & AWS, to relax and connect with other industry experts.

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Other Ways to Meet Up

We’re excited to see you at one of our breakout sessions & our booth. Check back soon for more details on where to find us.

The best way to keep in touch?

Schedule a meeting to get key event updates.

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About the Salesforce and Merkle Partnership

With two decades as a Salesforce partner, our heritage as a digital agency enriches our deep understanding of the Salesforce platform and our clients’ customer needs, enabling us to offer experience-execution capabilities that set us apart from other partners.

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