Salesforce Connections

EVENT RECAP

Salesforce Connections

Merkle returned to Connections to show how unified data and agentic AI can help brands engage customers in new ways. Watch our recordings to rethink loyalty, kickstart CRM, make the case for Agentforce, and more.

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Merkle in Chicago

We were excited to be back at Salesforce Connections to explore how agentic AI will reshape customer journeys. We had many great conversations at our after hours event and enjoyed speaking on-stage about retail growth, CRM, loyalty, Agentforce, and automation.

Watch our sessions on demand

Revisit our presentations from Connections by clicking on the links below.

Explore the latest commerce benchmarks and growth strategies in this session. We’ll cover key performance metrics, market expansion, and AI readiness, drawing from Merkle’s expertise.

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Retail loyalty needs a reboot. See how Human Loyalty® and Salesforce help brands move from earn-and-burn programs to build lasting relationships that drive growth, connection, and lifetime value.

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Fear of messing up—or FOMU—stalls AI adoption. Learn how Agentforce can take you from inaction to execution. Get real-world examples, practical KPIs, and an approach that works with your tech stack.

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Primo Brands is a leading beverage company whose CRM program had been overlooked. Learn how Marketing Cloud helped kickstart the program, unlocking innovation and building customer loyalty.

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EBook

The Agentic AI Playbook: How to Build Smarter Automated Experiences

Agentic AI is this year’s hot topic – but do you know how to take advantage? Read our playbook for practical use cases that add business value.

view of merkle ebook the agentic ai playbook

Let’s keep in touch

Wondering how to apply Connections topics to your business? Let’s schedule time to chat.

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About the Salesforce and Merkle Partnership

With two decades as a Salesforce partner, our heritage as a digital agency enriches our deep understanding of the Salesforce platform and our clients’ customer needs, enabling us to offer experience-execution capabilities that set us apart from other partners.

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