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Financial Services Industry News: May 2015
With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.
Personalized Marketing Approach Increased HCP Responses by 32%
When we got the opportunity to speak at the Pharmaceutical Management Science Association (PMSA) conference, we never dreamed that our submission would lead to winning an award.
Tips for Local Inventory Ads
Consumers today expect relevant information from retailers to make shopping decisions and purchases while using different devices at different touchpoints in the journey for different purposes.
How Well Does Google Crawl JavaScript? Pretty Darn Well.
We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. Here are our findings.
Save Time on Your PLA Feeds with Google Online Product Inventory Updates
Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.
Speeding Up the Time to Value: Parallel Development
Merkle’s modernized marketing database has expanded capabilities using big data to source data for business intelligence, campaign management, and audience management users.
The 4 Ps of Marketing
Many years ago, as a marketing professor teaching Introductory Marketing to the open minds of first and second-year business and commerce students, my task at hand was fairly straightforward.
Video: My Last Day Off
Happy Mother's Day from all of us at Merkle|RKG!
