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Merkle Cookie Crumbs: What Marketers Need To Know
Curating Data for Effective B2B Marketing
Collected data means nothing if you can't act on it. Learn how B2B marketers can curate their data to best serve their buyers.
Identifying Your DTC Marketing Agency
A how-to guide for finding the best DTC agency partner
Shifting To A Customer-Centric Marketing Approach
Why you should embrace CLV and moment-oriented marketing
2022 Holiday Preparation: Hybrid Shopping Experiences
For brands, it’s no longer just about providing products that consumers want to give friends and family. You must meet consumers where they are amidst all these obstacles.
How Retail Media Network Success is Changing the Brand-Retailer Relationship
Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail.
5 Ways to Create Personalized Content
Develop content that builds trust and drives sales
