Departmental silos are a natural side effect of business growth and deepening functional expertise. However, they diminish an organization’s ability to drive a unified vision, deliver fragmented customer experiences, and make it difficult to realize broad-scale transformational objectives.
Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database?
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