Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits?

Marketing is rapidly evolving towards a common goal of delivering highly personalized customer experiences in the moment, and marketers need to strongly evaluate identity resolution capabilities as a core asset required to achieve these goals.

For consumers, the decision to buy is largely driven by positive, quick and simple digital experiences.

Amazon's presence in Google Shopping has increased meaningfully in the lead up to its big sales holiday. But could it be related to a recent Google update?

Looking to upgrade your marketing platforms for a better your donors' experience? To make an informed decision, you must first understand the three major components of a technology stack and how they are used in the nonprofit space.

Google recently announced a change to the appearance of its ad labels for text ads on mobile devices. Here we examine what the early data says about the impact of this change.