I Am Merkle is our interview series led by Merkle's DEI team, highlighting the exceptional individuals that contribute to the diverse and vibrant work environment at Merkle.

In today’s challenging economic landscape everyone is feeling the pressure to innovate, focus on ROI and get ahead of the competition. Across industries, the compounding effects of inflation and privacy regulations are pulling marketers in multiple directions forcing them to do less with more.

There are multiple methods you can use to start driving personalization with Adobe Commerce without the need for a large effort. Here's a few tactics we recommend.

Data is today’s marketing currency. Those who know how to build it, manage it and use it will create substantial competitive advantage for their businesses, no matter the industry. But possessing lots of customer data isn’t enough.

While CDPs offer numerous benefits, there may be prerequisite steps for an organization to take to ensure preparedness before embarking on an implementation.