Merkle recently brought together marketing leaders at our 2021 Executive B2B Roundtable to discuss the top B2B ecommerce challenges in APAC – and their latest thinking on how to solve them. We compiled their insights in this whitepaper; here are just some of the many key questions they address inside:
- We have a B2B commerce channel but it’s very generic; how can we personalize the experience more to entice our 20% of customers who bring in 80% of revenue?
- Our B2C e-commerce business is getting all the attention, while our B2B e-commerce business has to start from scratch; how can we accelerate the B2B commerce implementation with less budget?
- We are a business that sells to distributors, who sell to their B2B customers; How do we manage this B2B2B commerce approach?
- Our B2B commerce setup and strategy is very different across regions and countries; how can we better leverage some of the substantial work that has been done in one region to another?
Download the whitepaper to read more about these and the other top-10 topics discussed in our roundtable.